Museo Alfa Romeo announces new Virtual Experience series

The Museo Alfa Romeo has announced it will run a new Virtual Experience series, or virtual conferences, which will celebrate 12 crucial moments in the brand’s history throughout 2021. To celebrate this, a calendar highlighting these 12 important pages in the Biscione’s long and glorious history can be downloaded from the museum’s website.

From the men to the victories, from the cars to the facilities, these monthly conferences will provide a dive deep into the significance of the Biscione’s history. In addition to the valuable materials stored in the Alfa Romeo Documentation Centre, they will feature testimonies of former employees, designers and drivers who have experienced these stories first-hand. The complete calendar of events can be downloaded here.

Museo Alfa Romeo announces new Virtual Experience series

The conferences will take place on Sunday evenings at 19:00 GMT/BST, streamed live on the @museoalfaromeo Facebook page. Once doors are allowed to open again, the conferences will also take place live at the museum to allow fans to participate directly and take part in a parade on the museum’s track.

The first conference was dedicated to the 50th anniversary of a victory that became a legend: Alfa Romeo’s triumph at the 1971 Targa Florio, with Nino Vaccarella-Toine Hezemans’ victory, followed by De Adamich- Van Lennep, also in a 33/3.

Museo Alfa Romeo announces new Virtual Experience series

The next will celebrate the 110th anniversary of Juan Manuel Fangio’s birth, who, in 1951, won the second Formula 1 world title for Alfa Romeo behind the wheel of the Tipo 159 Alfetta. The third will put Vittorio Jano in the spotlight, the ‘father’ of the P2, born in 1891.

Another important anniversary, which will be remembered in April, is the launch of the construction of the Balocco Proving Ground in 1961, the Alfa Romeo experimental centre which was used to test drive the road and racing vehicles produced by the Milanese carmaker. In addition to the operations strictly linked to series production, for which the track had been specifically designed and built, the track hosted Autodelta, which developed its race cars on the site.

Museo Alfa Romeo announces new Virtual Experience series

Then the series moves on to the twentieth anniversary of the prestigious car of the year’ title being bestowed upon the 147 in 2001. By June the stage will be dedicated to the 4C Concept, which was presented at the Geneva Motor show in 2011 and is currently preserved in the museum’s storage rooms, which are now open to the public upon reservation.

The GPBox Vintage Car Memorabilia Collection

A tribute to the memory of President Giuseppe Luraghi on the 30th anniversary of his passing and his life and works will be the subject of the July conference.

Museo Alfa Romeo announces new Virtual Experience series

It has been 110 years since the first ALFA took part in a competition. The ALFA 12 HP, driven by Nino Franchini and Giuseppe Campari, won the Modena Regularity Race and will be the focus in August.

2021 also marks the 70th anniversary of the AR 51, better known as the ‘Matta’ (Crazy one), the first off-road vehicle produced by Alfa Romeo from 1951. Mainly intended for the Armed Forces, the AR 51 will be discussed in September. In October, the best-selling Alfa of all time, and one of the most technologically advanced cars of the period, the Alfasud, will have its 50th anniversary marked.

Museo Alfa Romeo announces new Virtual Experience series

The last two backstage conferences of the year are dedicated to the 164 Protéo Concept – a futuristic coupé-cabrio designed by the Centro Stile on the platform of the 164 presented at the 1991 Geneva Motor Show – and the 8C 2300 – the icon which debuted in 1931, the same year in which it led Nuvolari to victory in the Targa Florio and Howe-Birkin in the 24h Le Mans.

The calendar is available to download free-of-charge from the museum website here. For more information on the museum and its current and upcoming exhibitions visit or follow @museoalfaromeo on Facebook and Instagram.

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